According To Wallet Hub, These Are The Best Places to Shop on Black Friday
| Retailer | 2018 Avg. % Discount by Retailer | 2017 Avg. % Discount by Retailer | 2016 Avg. % Discount by Retailer | 2015 Avg. % Discount by Retailer |
|---|---|---|---|---|
| Belk | 68.9% | 62.8% | N/A | 59.5% |
| JCPenney | 65.1% | 66.3% | 62.8% | 68.0% |
| Stage | 62.1% | 60.8% | 62.8% | 63.9% |
| Kohl’s | 60.8% | 66.3% | 58.1% | 66.7% |
| New York & Company | 54.5% | N/A | N/A | N/A |
| Payless ShoeSource | 50.3% | N/A | N/A | N/A |
| Dick’s Sporting Goods | 49.9% | 35.1% | N/A | N/A |
| Macy’s | 48.7% | 45.6% | 63.4% | 56.0% |
| Fred Meyer | 45.3% | 43.9% | 49.7% | 45.3% |
| Shopko | 45.2% | 55.9% | 55.6% | N/A |
| Sears | 42.9% | 50.1% | 43.9% | 41.7% |
| Office Depot and OfficeMax | 42.6% | 34.5% | 43.0% | 42.8% |
| Lenovo | 40.1% | N/A | N/A | N/A |
| Meijer | 39.8% | 32.4% | 33.8% | 39.1% |
| Kmart | 37.9% | 35.8% | 28.6% | 50.1% |
| Target | 34.8% | 36.2% | 28.6% | 37.3% |
| Stein Mart | 33.0% | N/A | N/A | N/A |
| Staples | 32.0% | 32.3% | 33.1% | 34.4% |
| BJ’s | 31.0% | 32.1% | 32.0% | 30.6% |
| Walmart | 29.9% | 34.2% | 32.6% | 30.1% |
| Microsoft | 29.9% | N/A | 29.3% | N/A |
| Jet.com | 29.4% | N/A | N/A | N/A |
| Amazon | 29.3% | 36.8% | 24.7% | 25.8% |
| Best Buy | 28.7% | 30.0% | 33.2% | 33.5% |
| Newegg | 28.4% | 28.3% | N/A | N/A |
| Academy Sports + Outdoors | 28.0% | N/A | N/A | N/A |
| HP | 27.5% | 34.0% | 28.5% | N/A |
| Dell Home | 27.4% | 29.3% | 35.7% | 35.3% |
| Costco | 25.1% | 21.9% | 25.4% | 19.5% |
| Harbor Freight | 23.5% | 22.5% | 62.6% | N/A |
| Big Lots | 22.9% | 24.1% | 23.5% | 27.1% |
| Sam’s Club | 22.3% | N/A | 28.3% | 24.9% |
| Ace Hardware | 21.9% | 21.5% | 27.7% | 34.2% |
| Gander Outdoors | 18.0% | N/A | N/A | N/A |
| True Value | 16.3% | 32.8% | 31.9% | N/A |
| All Retailers | 37.0% | 37.1% | 39.0% | 40.2% |