The Best Places To Shop On Black Friday

According To Wallet Hub, These Are The Best Places to Shop on Black Friday

Retailer 2018 Avg. % Discount by Retailer 2017 Avg. % Discount by Retailer 2016 Avg. % Discount by Retailer 2015 Avg. % Discount by Retailer
Belk 68.9% 62.8% N/A 59.5%
JCPenney 65.1% 66.3% 62.8% 68.0%
Stage 62.1% 60.8% 62.8% 63.9%
Kohl’s 60.8% 66.3% 58.1% 66.7%
New York & Company 54.5% N/A N/A N/A
Payless ShoeSource 50.3% N/A N/A N/A
Dick’s Sporting Goods 49.9% 35.1% N/A N/A
Macy’s 48.7% 45.6% 63.4% 56.0%
Fred Meyer 45.3% 43.9% 49.7% 45.3%
Shopko 45.2% 55.9% 55.6% N/A
Sears 42.9% 50.1% 43.9% 41.7%
Office Depot and OfficeMax 42.6% 34.5% 43.0% 42.8%
Lenovo 40.1% N/A N/A N/A
Meijer 39.8% 32.4% 33.8% 39.1%
Kmart 37.9% 35.8% 28.6% 50.1%
Target 34.8% 36.2% 28.6% 37.3%
Stein Mart 33.0% N/A N/A N/A
Staples 32.0% 32.3% 33.1% 34.4%
BJ’s 31.0% 32.1% 32.0% 30.6%
Walmart 29.9% 34.2% 32.6% 30.1%
Microsoft 29.9% N/A 29.3% N/A
Jet.com 29.4% N/A N/A N/A
Amazon 29.3% 36.8% 24.7% 25.8%
Best Buy 28.7% 30.0% 33.2% 33.5%
Newegg 28.4% 28.3% N/A N/A
Academy Sports + Outdoors 28.0% N/A N/A N/A
HP 27.5% 34.0% 28.5% N/A
Dell Home 27.4% 29.3% 35.7% 35.3%
Costco 25.1% 21.9% 25.4% 19.5%
Harbor Freight 23.5% 22.5% 62.6% N/A
Big Lots 22.9% 24.1% 23.5% 27.1%
Sam’s Club 22.3% N/A 28.3% 24.9%
Ace Hardware 21.9% 21.5% 27.7% 34.2%
Gander Outdoors 18.0% N/A N/A N/A
True Value 16.3% 32.8% 31.9% N/A
All Retailers 37.0% 37.1% 39.0% 40.2%

 

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