Message Marketing

Carlos begs for the same amount of time as José, but collects only about $8.00 or
$9.00 a day.

José brings home a suitcase full of $10 dollar bills every day. He drives a
Mercedes, lives in a mortgage-free house, and has a lot of money to
spend.

“Hey, amigo,” Carlos says to José, “I work just as long and hard as you do… so
how come you bring home a suitcase full of $10 dollar bills every
day?”

José says, “Look at your sign…. what does it say?”

Carlos reads his sign: “I have no work, a wife and six kids to support.”

“What’s wrong with that?” Carlos asks him.

“It’s no wonder you only get $8.00 or $9.00 a day!” says José.

Carlos says, “All right, what is on your sign?”

José shows him:

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