As you will see in the Infographic below, a higher proportion of Baby Boomers spend more than 20 hours per week consuming online content than either Millennials or Generation X users. Across other time brackets results are largely similar; however, more Gen-Xers and Millennials spent about 5-10 hours consuming online content.
Boomers prefer to consume content in the early and late morning (5:00 a.m. to noon) rather than any other time of day. Millennials and Gen-Xers prefer to access content between 8:00 p.m. and midnight. In fact, 8:00 p.m. to midnight is when the majority of content is consumed overall.
There is also a generational split when it comes to devices. Boomers prefer desktops and laptops, as do Gen-Xers. Millennials are the biggest users of mobile, but only approximately 25 percent primarily use mobile devices, while most still use desktops and laptops.
When considering content type, every generation ranks blog articles as their favorite. All generations also agree that images, comments, and eBooks rank in the next three places. In 5th place Millennials prefer audiobooks, while Gen-Xers prefer case studies and Boomers prefer reviews.